Turn Plain to Vogue

Task

To increase sale and drive instore trial for Vogue Eyewear

Idea

Use celebrity's iconic styles to invite people to see glasses as accessories

Execution

Create two teams led by Thai iconic fashionistas to give makeovers to random passer bys who originally don't wear glasses, and change their looks with just a single pair of glasses.

The event will be filmed and presented as an online reality show type clip.

The most appreciated looks will be selected by online votes. The winning looks will be photographed and put together into a Vogue Eyewear Special Edition Lookbook.