Musical Chairs

Background

Thailand Philharmonic Orchestra Hall was built 2 years ago with state of Art facilities. Its Orchestra team has the world's top virtuoso musicians.

The problem is, they play every night to empty seats.

Task

Fill the empty seats. Litterally.

Idea

If people don't come to hear us. We go to them.

Execution

At a crowded mall, empty chairs will be placed in front of a giant screen. Once a person sits on any of those empty chairs, a musician will walk into the screen and starts playing. The more people fill the seats, the more musicians will walk into screen with different ensembles of instruments.

Only when all the seats are filled, people will get to hear and experience the full ensemble of Thailand Philharmonic Orchestra.

At the end of the recital, we invite them to come to Thailand Philharmonic Orchestra Hall to experience our

musical euphoria live.