Get the Vogue Look

Task

To increase sale and drive instore trial for Vogue Eyewear

Idea

Bring trial to the customers

Execution

In a public fashion mall, a photoshoot booth is set up with a professional photographer. The booth contains options of backgrounds and props of several mood and tones. In the area of the booth, are the many choices of Vogue Eyewear glasses available for trial.

Participants can choose the style of glasses, settings and props and have their photo taken for free. The pictures will then be posted on Vogue Eyewear's official facebook page where people can go get their photos, tag and share the experience with online friends.

The facebook page will select winning top looks to feature on the page and be presented with a sizeable discount to use instore.