Songkran Marathon
Task
Create brand awareness to remind people the rebelling winner, that is the identity of Ray Ban
Idea
Songkran usually ends no later than 2 am.
Being a rebel, we want more.
We want to win Songkran by being wilder and going longer.
Execution
On Songkran day, we release Ran Ban's customized party bus, designed to help you win at every aspect of Songkran. The bus provides water refils and all imaginable gadgets to give the best Songkran experience to anyone with a pair of Ran Ban sunglasses on.
After circling the major spots in the City, the ride continues after the day is done and takes the passenger to a secret party venue hosted by Ray Ban where they can go all night. The participants that lasts until morning will be named winners and can claim special Ray Ban rewards.
Task
Create brand awareness to remind people the coolness of Ray Ban
Idea
Have the brand join in on the fun of Songkran
Execution
Create a party bus for non-stop Songkran ride that circles major spots of the day.
Ends the night with an exclusive secret party venue hosted by Ray Ban
