Ray Ban Catch the Rainbow

Task

Create brand awareness for Ray Ban's optical line

Idea

Use colours to engage people

Execution

The execution contains two stages below

Exection Stage 1

Create online quiz on Facebook to match personalities with colours of Ray Ban's optical frames.

Once the participant gets their colour, the program will display a printable version of the frame and instruction to print out the model which will be used in the next stage of the execution.

The participants are invited to catch the rainbow on the given location and time, by taking a selfie with the rainbow with their paper glasses on.

Exection Stage 2

In Bangkok's most popular public park, we create an actual rainbow and encourage people to take selfie with it with their paper glasses on. The photo can later be used as a discount for Ray Ban Optical glasses instore.